Company
We exist because the money leaks between the systems.
RevUpra is an engineering company built for one layer: the space between the commercial agreement and the general ledger. It is where rebates, claims, promotions and prices are decided — and where, in almost every channel business, value escapes without anyone deciding anything.
Why we exist
Three questions, answered plainly
Before the product, the argument.
Who we are
Engineers, with scars in this domain
Not a consultancy with software attached, and not a generic platform pointed at a vertical. RevUpra is built by people who spent twenty-plus years in pricing, rebate and channel technology — patented innovations, and some of the largest rebate rollouts in the industry. It is a technology company that happens to know rebates, in that order.
Why we exist
Because nobody owns the gap
The ERP owns the transaction. The contract sits in a document. The incentive is agreed in a conversation and settled months later on someone else's calendar. Every one of those systems works — and the value that falls between them is nobody's job to catch. That gap is not a commercial failure. It is an unfinished piece of engineering.
What we solve
Nine leaks, one ledger
Entitlement earned and never claimed. Claims paid without validation. Transactions that fail to match and error nowhere. Concession stacks nobody saw summed. We name nine of them, publish what each typically costs, and build the layer that closes them — on one ledger, on any ERP.
See the leak map →Our vision
A world where no business loses margin to a process nobody chose.
Manufacturers and distributors do not lose money mainly through bad decisions. They lose it through the gaps between systems — the entitlement nobody claimed, the claim nobody could afford to validate, the transaction that failed to match and errored nowhere. That loss is not a commercial failure. It is an unfinished piece of engineering, and it is fixable.
Our mission
Make every incentive, price and claim visible, recoverable and explainable — on one ledger, on any ERP, in weeks.
Concretely: hold agreement terms as executable rules so entitlement claims itself; validate every claim line rather than a sample; resolve partner identity so nothing matches by accident or fails by silence; accrue from transactions so the balance sheet can be interrogated; and put the price you set and the money that comes back off it in the same view, before the deal is signed.
Principles
What we will not trade away
These are the constraints we design under. They are also the reasons we sometimes ship less than a competitor and stand behind it longer.
Every number must be explainable
If a balance cannot be drilled back to the transaction lines that produced it, it is not a number — it is an opinion. We build so that any figure can be defended three months later, to an auditor, without a spreadsheet.
Nothing fails silently
The most expensive failures in this domain do not error. An unmatched transaction, an unraised claim, an expired authorisation still being paid. We convert silence into owned, measured work.
The agreement is the source of truth
Where the contract is a document and the configuration is data, drift is inevitable and asymmetric. The executed agreement should be the thing the engine runs — not a representation of it.
Automation must be governable
AI that answers is useful. AI that acts needs policy, a review gate and an immutable record. We would rather ship less automation that survives an audit than more that does not.
Weeks, not years
A rebate implementation that takes eighteen months has already failed — the programmes will have changed. Fixed budget, sprint-based delivery, working software early, and no change-order games.
Benchmarks are questions, not promises
We publish ranges because they start better conversations than case studies. But the only number that matters for your business is the one measured against your own data, and we say so.
About RevUpra
A technology company that happens to know rebates
Where we came from
RevUpra is led by people who spent twenty-plus years at the leading edge of pricing, rebate and channel technology — founders whose innovations are backed by multiple patents, and architects of some of the largest enterprise rebate rollouts in the industry.
That history matters less as credentials than as a set of scars. We have seen what happens when an accrual cannot be drilled into during an audit, when a claim validation programme gets descoped to a sample, and when an eighteen-month implementation delivers a system for programmes that no longer exist. Most of the design decisions in this product are reactions to something that went wrong somewhere else.
Why we build it as a platform
Rebates, ship & debit, promotions, contracts, pricing and metered billing look like six products. Structurally they are one: a stream of transactions, a set of rules with a precedence order, an amount, and a general ledger that has to agree.
Running them separately is what makes net margin unknowable — the price is decided in one system and unwound in three others, on different calendars. So we run them on one engine, one ledger and one audit trail, and treat the ability to answer what did we actually make on this line as the product’s job rather than a reporting exercise.
How we deliver
Fixed budget, sprint-based delivery, working software early, and no change-order games. An AI-assisted, first-principles methodology maps programmes, data and edge cases up front, which is what makes weeks-not-years realistic rather than aspirational.
We would rather start with one programme, prove the number, and extend — because the second programme on a configurable engine is configuration, not a new project.
What savings means here
Revenue maximisation is the sell side: charging the price the deal actually deserves, seeing the concession stack before the last approval rather than after settlement, and stopping the slow erosion that nobody decided on.
Savings is the buy side: collecting every rebate you earned from suppliers, including the three hundred small agreements nobody has time to manage, and refusing to pay claims that do not hold up to a line-level check.
Most companies run these as separate functions in separate systems, which is precisely why neither can see the other. A distributor cannot price correctly without knowing its rebate-adjusted cost; a manufacturer cannot know its net price until channel claims settle. Putting both on one ledger is not a packaging decision. It is the only way the number becomes computable.
What we publish, and why
The benchmark ranges throughout this site are indicative, drawn from published research and our own implementations, and we label them as such every time they appear. They are useful for starting a diagnostic conversation and useless as a promise. The number that matters for any specific business comes from that business’s own data, which is why almost every page here ends by suggesting you measure rather than believe.
Engineering
What the platform is built to carry
Contact
Talk to someone who knows the domain
You will not get a chatbot triage or a form that disappears. Tell us what you run and we will point you at whoever can actually answer.
Book a demo
Thirty minutes walking your programme through modelling, contracting, accrual, claim and settlement. The fastest useful conversation.
Read more →Sales & pricing
Pricing, scoping and implementation questions — hello@revupra.com
Read more →Security questionnaires
Send it before the demo rather than after. Architecture, isolation, residency and audit — hello@revupra.com
Read more →A question, not a purchase
Ask it directly. No pipeline attached and no follow-up sequence — hello@revupra.com
Read more →Partnerships
Systems integrators, ERP partners and data providers — hello@revupra.com
Read more →Press & analysts
Briefings, benchmark methodology questions and commentary — hello@revupra.com
Read more →Hold us to it.
The fastest way to test whether any of this is real is a diagnostic against a quarter of your own data. We will tell you what we find, including when the answer is that your programme is already in good shape.