Price erosion & discount stacking
“Every discount was defensible. The stack was not.”
Financially
List price, then a contract discount, then a volume break, then a ship-and-debit, then a year-end rebate. Each concession was approved on its own merits; nobody ever saw the pocket price at the bottom of the stack, which on some lines is below cost.
Technically
Discounts are applied in different systems at different times — order entry, billing, and post-transaction settlement — so no single record holds the fully-loaded net price. Reconstructing it means joining three systems after the fact.
- Typical cost
- 1.5% – 4.0% of net revenue
- Benchmark
- Disciplined programmes keep pocket-price variance within a ±3% band per customer segment.
How it closes: Price triangulation resolves invoice price, net-net pocket price and contract price into one number per transaction — visible before the deal is signed.
See the module →