Channel

Trade promotion management

Also called: TPM · Vendor-funded promotion

Planning, funding, executing and settling promotional events funded by suppliers, from budget allocation through to the claim.

A trade promotion runs a full lifecycle: an event is planned with a window and a budget; sponsorship opportunities are offered to vendors with per-vendor allocations and hard caps; vendors commit spend; deliverables are executed and evidenced; agreements are signed; and the funding settles as claims.

Run in email and spreadsheets, each of those steps is a separate artefact and the links between them are reconstructed manually. Run as one object model, the cap cannot be exceeded and the claim cannot settle without its evidence.

Related terms

MDF (market development funds)

Money a supplier provides to a channel partner to fund marketing or promotional activity, drawn down against approved plans and evidence.

Co-op advertising

A programme in which a supplier reimburses part of a partner’s advertising spend, usually accrued as a percentage of purchases and claimed with evidence.

Proof of performance

The evidence that a funded promotional activity actually took place, required before the funding can be legitimately claimed or retained.

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